Introducing animation to Capital One’s design system

Animated version of the Capital One logo, created as part of this project

Throughout my entire UI Design career, I’ve tried to sneak bits of animation into the projects I’ve worked on. More often than not, those attempts were unsuccessful. The reason why those attempts had such a failure rate was because the clients I worked with weren’t keen on spending money on something that ‘was hard to quantify’ and in their view, wouldn’t bring in any immediate return.

So, imagine how delighted I was when, upon starting at Capital One in May 2020, I was asked to lead a project to introduce and embed animation…


Photo by Charles Deluvio on Unsplash

I’m going to start this post with an assumption: everybody likes music. I assume this, because I don’t think I’ve ever met anyone who didn’t like music. And, if someone likes music, it’s also fair to assume that they think they have the best musical taste — and yes, I’m including myself in this.

Back when I worked at ELSE, we all liked music and therefore, every single one of us had the best musical taste. We had a Sonos system and every now and again, you get the odd argument about the music that was playing. …


Persuasion is a tool we can all use to better influence the position we are in — whether that’s communicating our ideas effectively to senior stakeholders or negotiating the right way to approach a problem. Sometimes we know it’s the right way of doing something but we lack the skills to persuade people too. And as designers our work is a team sport, so influencing those around us is a necessary step in driving any kind of change.

I first started researching this area in 2017 following a D&AD session with Kit Altin on The Art & Science of Persuasion


Photo by Nicole Honeywill on Unsplash

At ELSE we recently started a 4-day week trial. Here’s how it works: every second week we get Friday off — this is a free day for us to do whatever we want. Every first week, we get Friday to work on R&D projects — this can be done from home, or anywhere we choose to do so.

The initial trial ran for a 3 month period and has been extended for another 6 months. …


Creating a warning light for the Else studio

This post was originaly published on LinkedIn on March 22 2017.

At Else London we’re a small team. Our Studio is lovely; cosy, homely, very cool I would say. We don’t even have a meeting room. Not having a meeting room is part of the Else charm. It’s one of the things that makes our Studio feel as nice as it does. There are no closed doors. Conversations take place where everyone can see. I guess in a way that makes us all feel closer to the company and to each other.

Pedro Espírito Santo

Principal UI Product Designer @ Capital One

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